Customers are packed checkout

November 1 , Hangzhou Department Store unprecedented promotional effort detonated Hangzhou has long been hidden shopping enthusiasm. 10 am , Hangzhou department store packed with stores in magnetic tools hearing from customers, especially in women , Knitting mall.

To the 17 o'clock rush hour, to too many customers , more than 20 new mall security was not enough , in order to ensure safety, under the City Public Security Bureau deployed an additional 50 temporary Police Association to maintain public order . Originally intended to be held two shows on the square also temporarily change the date , the place vacated let the crowd pass. To 23:30 , in front of the mall is still in a long line for each cashier .

Most of the second floor of the mall clothing women have participated in the " send over 300 260 " campaign, to a middle-aged women's clothing brand for example, the brand coat the hundreds of thousands , many styles priced two or three thousand . In the National Day Golden Week, the brand's prices have been very strong, do not participate in mall activities. And yesterday , before the brand counters also hung out a "full 300 to send 260 " advertising salesperson that ceiling has been sent to the full 1500 1300 . So from early morning start , counters packed with customers. Because the dressing room too crowded , many customers simply try them in place , the scene is a little confusing , the salesperson also acquiesced . A closer look at the original store has long been ready, every piece of clothing arc magnet are commonly nailed a supermarket magnet alarm .

"You use what card ? " "Oh, I did not bring that bank card , or will be more cost-effective ." In front of a crowded checkout payment Baida team, came from time to time like this dialogue. Although the " send over 300 260 " efforts for all customers , but in the end pay for this channel program , is to pay cash or credit card, what kind of brush card , all determine whether to get more concessions .

Hangzhou Department Store , the official said , swiping get additional benefits , mainly for the holding six credit card or bank credit card customers. In the preferential extent, these cards are divided into three categories: Brush Commercial Bank of China ( 3.28 , -0.02 , -0.61 % ) bank cards ( including credit cards and some debit cards , except the smartcard ) , Agricultural Bank of China Loan note cards, bank cards , credit card , bank card GF , over 300 coupons sent to 30 yuan , 60 yuan limit to send coupons ; brush Minsheng Bank ( 5.83 , -0.07 , -1.19 % ) cards, over 300 to send 50 coupons, limit to send 100 yuan coupons, each card once a day ; brush Bank of China ( 3.29 , -0.01 , -0.30 % ) bank cards , scratch cards for over 300 yuan a limit to send 5 .

"This kind of activity , the bank is basically done once a year with the mall . Costs incurred by the coupon banks ." The official said . Customers holding bank card consumption in the shopping malls , banks will charge a fee per over one percentage point to the mall. According to the total turnover cardholder spending two to three percent of the calculation, the bank can charge from a mall fee of several million dollars annually . Now, banks do more to stimulate the credit card user would choose the timing of large-scale promotional mall sent "red " , mainly for credit card , magnetic knife holder debit card users.

An industry source believes that " at least 300 to send 260 " efforts beyond the ability to accept other malls , and only this day, so the mall the other will not easily follow. November 1 , malls have adopted other discounts , Man on the cut , etc., to avoid head-on with rivals .